EBR Conference, EBR Conference 2014

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What Do We Talk About When We Talk About Growth Hacking?
Ivan Župič

Last modified: 2014-11-24

Abstract


Internet companies have tremendous scaling possibilities for growth. Companies like Dropbox, Groupon, Instagram have been able to grow from zero to hundreds of millions of users in short time. Growth hackers are a hybrid of marketers and programmers. This new breed of marketers are trying to gain customers for their products with emphasis on quantitative measurement, data-driven experiments, scenario modeling via spreadsheets, and other techniques. The aim of this research is to analyze the topic structure of growth hacking discourse in www.GrowthHackers.com online community. Final goal is to derive a typology of main techniques growth hackers use to grow internet companies.

Keywords


topic modeling; firm growth; growth hacking; entrepreneurship

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